Вынос мозга! - Мартин Линдстром

44. Ravindran N. Asia’s Love for Luxury Brands // Entrepreneur. – 2007. – February – March.

Глава 6. Эти сладкие воспоминания

1. См. URL: http://www.groundreport.com/Media_and_Tech/Largest-TV-Audience-In-History-Super-Bowl-XLIII_2/2883568.

2. Gebauer Jochen, Sedikides Constantine. Yearning for Yesterday // Scientific American Mind. – 2010. – July/August.

3. Ibid.

4. Ibid.

5. Mitchell T. R., Thompson L., Peterson E., Cronk R. A Theory of Temporal Adjustments in the Evaluation of Events: Rosy Prospection & Rosy Retrospection” / Advances in Managerial Cognition and Organizational Information-Processing, vol. 5, eds. C. Stubbart, J. Porac, and J. Meindl (Greenwich, CT: JAI Press, 1994). – Р. 85–114.

6. Braun-LaTour K. A., LaTour M. S., Pickrell J. E., Loftus E. F. How and When Advertising Can Influence Memory for Consumer Experience // Journal of Advertising 33. – December 2004. – № 4. – P. 7–25.

7. Sapolsky Robert M. Open Season // New Yorker. – 1998. – March 30. – Р. 57. – URL: http://www.newyorker.com/archive/1998/03/30/1998_03_30_057_TNY_LIBRY_000015234#ixzz0hnCIoX3R.

8. Ibid.

9. См. URL: http://en.wikipedia.org/wiki/List_of_McDonald’s_ad_programs.

10. Aaker Jennifer L., Rudd Melanie. If Money Doesn’t Make You Happy, Consider Time / research paper, Stanford University, Graduate School of Business., 2010. – November.

11. См. URL: http://brontosbrain.blogspot.com/2010/10/im-no-longer-lovin-it.html.

12. Nostalgia Brands Make a Comeback in China // Red Luxury. – 2010. – September 7. – URL: http://red-luxury.com/2010/09/07/nostalgia-brands-make-a-comeback-in-china/.

13. Holson Laura M. A Little Too Ready for Her Close-Up? // New York Times. – 2010. – April 23. – URL: http://www.nytimes.com/2010/04/25/fashion/25natural.html.

14. Murray Iain. Nostalgia Is Just the Comfort Blanket We Need Against Today’s Cold Reality // Marketing Week. – 2009. – February 5. – URL: http://www.marketingweek.co.uk/opinion/nostalgia-is-just-the-comfort-blanket-we-need-against-todays-cold-reality/2064185.article.

15. Brand Nostalgia / VGroup: Marketing Branding Design Interactive. – URL: http://blog.vgroup.com/post/brand-nostalgia/.

16. Wood Zoe. Milky Bar Kid Rides Out Again as Tough Times Send Shoppers on Nostalgia Trip // Guardian. – 2009. – May 12. – URL: http://www.guardian.co.uk/media/2009/may/12/nostalgic-advertising-milky-bar-kid-persil-hovis.

17. Gorman Matthew. Blast from the Past // Marketing Week. – 2007. – February 14. – URL: http://www.marketingweek.co.uk/home/blast-from-the-past/2055016.article.

18. См. URL: http://great-ads.blogspot.com/2009/01/allstate-insurance-back-to-basics.html.

19. Hey Marketers, Need a Quick Way to Improve Sales? Listen to Your Customers / Point to Point. – URL: http://www.pointtopoint.com/2010/01/hey-marketers-not-sure-what-to-do-to-improve-sales-listen-to-your-customers/.

20. Zaslow Jeffrey. Get Back to Where You Once Belonged // Wall Street Journal. – 2010. – January 20. – URL: http://online.wsj.com/article/SB10001424052748704561004575012964067490650.html?mod=WSJ_newsreel_lifeStyle.

21. Ibid.

22. Elliott Stuart. Vintage Brand and Corporate Names to Be Auctioned // New York Times. – 2010. – November 8. – URL: http://mediadecoder.blogs.nytimes.com/2010/11/08/vintage-brand-and-corporate-names-to-be-auctioned/.

23. Cardwell Diane. A Vision of the City as It Once Was // New York Times. – 2010. – May 19. – URL: http://www.nytimes.com/2010/05/20/nyregion/20nostalgia.html?scp=1&sq=west%20village&st=cse.

24. См. URL:http://www.quotationspage.com/quote/839.html.

Глава 7. Короли маркетинга

1. Tweedie Neil. Footman Exposes Tupperware Secret of the Queen’s Table // Telegraph. – 2003. – November 20. – URL: http://www.telegraph.co.uk/education/3323191/Footman-exposes-Tupperware-secret-of-the-Queens-table.html.

2. Balmer John M. T. Comprehending the Constitutional Monarchies of Britain and Sweden: Issues of Trust and Corporate Brand Management / working paper no. 05/35, Bradford School of Management. – URL: http://www.bradford.ac.uk/acad/management/external/pdf/workingpapers/2005/Booklet_05-35.pdf.

3. Orenstein Peggy. Cinderella Ate My Daughter. – New York: HarperCollins, 2001. – Р. 14.

4. 10 Facts About Collecting Barbie Dolls / ArticlesBase. – 2008. – August 27. – URL: http://www.articlesbase.com/hobbies-articles/10-facts-about-collecting-barbie-dolls-538678.html.

5. Star Power // NPD Insights. – May 2006. – No. 42 URL: http://www.npdinsights.com/archives/may2006/cover.story.html.

6. Celebrity Endorsement ‘Alters Brain Activity’ // BBC News. – 2010. – July 13. – URL: http://www.bbc.co.uk/news/10615182.

7. Fame Matters More Than Beauty in Consumer Behavior // Innovations Report. – 2008. – August 13. – URL: http://www.innovations-report.de/html/berichte/studien/fame_matters_beauty_consumer_behaviour_115992.html.

8. Money R. Bruce, Shimp Terence A., Sakano Tomoaki. Celebrity Endorsements in Japan and the United States // Journal of Advertising Research. – 2006. – March 1. – URL: http://www.accessmylibrary.com/coms2/summary_0286-16345940_ITM.

9. Bowman Jo. Wishing on a Star / CNBC Magazine. – 2010. – July.

10. Logo Can Make You ‘Think Different’ // Science Daily. – 2008. – March 30. – URL: http://www.sciencedaily.com/releases/2008/03/080328085918.htm.

11. King John, Henry Ed. Bill Clinton Awaits Heart Surgery Next Week // CNN.com. – 2004. – September 4. – URL: http://www.cnn.com/2004/ALLPOLITICS/09/03/clinton.tests/index.html.

12. См. URL: http://search.barnesandnoble.com/South-Beach-Diet-Cookbook/Arthur-Agatston/e/9781579549572.

13. Victoria Beckham Draws Attention to the ‘Skinny Bitch’ Diet // Belfast Telegraph. – 2007. – June 11. – URL: http://www.belfasttelegraph.co.uk/lifestyle/victoria-beckham-draws-attention-to-the-skinny-bitch-diet-13449352.html.

14. См. URL: http://cleoparker.com/dogmarketing/2009/04/20/dog-product-placement-masterdog/.

15. Jonas-Hain Samantha. ‘Saw It on Maddox’: Jolie’s Kids Set Trends // Fox News. – 2005. – September 30. – URL: http://www.foxnews.com/story/0,2933,170834,00.html.

16. Ibid.

17. Ibid.

18. Woolard Deidre. Cynthia Rowley Works with Pampers on Designer Diapers // Luxist. – 2010. – June 30. – URL: http://www.luxist.com/2010/06/30/cynthia-rowley-works-with-pampers-on-designer-diapers/.

19. Popular Baby Names / Social Security Online. – URL: http://www.ssa.gov/oact/babynames/index.html.

20. См. URL: http://www.sephora.com/browse/section.jhtml?categoryId=C22220.

21. См. URL: http://answers.sephora.com/answers/8723/product/P247523/questions.htm.

22. См. URL: http://www.dgskincare.com/aboutus_drgross.cfm?cat=3&CFID=2286718&CFTOKEN=89d9b63c4700105b-641166E7-E5F5-74FB-D4032C1B3ADBC884.

23. См. URL: http://www.physiciansformula.com/en-us/default.html.

24. См. URL: http://www.philosophydirect.com/about-philosophy.html.

25. Hargreaves Steve. Trump: The Fragrance // CNN.com. – 2004. – September 23. – URL: http://money.cnn.com/2004/09/23/news/newsmakers/trump_fragrance/index.htm.

26. Bissonnette Zac. Donald Trump Fragrance on Clearance at TJ Maxx – The End of an Era // BloggingStocks. – 2007. – November 26. – URL: http://www.bloggingstocks.com/2007/11/26/donald-trump-cologne-on-clearance-at-tjmaxx-the-end-of-an-er/.

27. Winterman Denise. Eau de Bruce – What Does Die Hard Smell Like? // BBC News. – 2010. – July 1. – URL: http://news.bbc.co.uk/2/hi/uk_news/magazine/8772076.stm.

28. Boorstin Julie. The Scent of Celebrity // Fortune. – 2005. – November 14. – URL: http://money.cnn.com/magazines/fortune/fortune_archive/2005/11/14/8360679/index.htm.